Hasan loves being involved in marketing campaigns for brands and sees it as one of the ways of staying versatile as a music maker by the variety of the projects he handles. Brand identities Hasan helps create are custom tailored work done directly with the agency and/or the production company. Therefore licensing is not through music libraries.
In advertising it is vital to immediately grab people’s attention. Hasan’s way of doing this is; while crafting a piece that is fully in sync with the picture, the music has to be condensed in a way that sounds seamless – like edited out of a great record.
Matgri Productions is a music house focusing on creating superior custom tailored music for top brands. Matgri is additionally involved in marketing campaigns for motion pictures.